Over the past few months we have seen a tremendous adoption of WebVR standard in developing VR content. Major browsers like Firefox and Chrome are rushing towards providing support for WebVR. Web frameworks such as AFrame and ReactVR abstract out all the complex implementation details from WebVR. They provide a simple development environment so that developers can totally focus on making awesome VR applications.
Virtual Reality and 360 storytelling is a field full of innovators. They are no set boundaries and most creators are figuring out innovative rules as they go. This makes the medium exciting but at the same time a little frustrating as there are no set rules for what works in VR and what doesn’t. One major challenge in VR content creation is directing user attention.
At VadR we are continously working to help VR content developers create quality content. We recently added support for 360 degree Video and Image analytics along with a lot of interesting changes to our platform. We have also launched a new version of our Unity SDK. With these changes, we hope VR content creators can get even better insights into their users’ behaviour.
Analytics without derivable insights is not useful. Insights tell us what to do with the data that we have and how to improve the content at hand. However, a lot of times without the correct data, getting the right insights is not easy. VadR has recently introduced the movement maps. This tells us where and how the users are moving in the VR environment. Read More
In a true VR application, user is cut off from his surroundings. In such a case along with user gaze (where he/she is looking in the content) his movement also becomes important in understanding his behaviour. Using heatmaps are a good choice to visualize movement data.
Analytics for any industry plays an important role in every aspect of their operations. Similar is the case with VR. Analytics in VR will let developers improve their content, marketers increase reach, companies sell better and everyone else make data backed decisions.
Data is necessary to fuel the growth of VR. Because VR is so immersive and revolutionary in its applications, any design decision that is made by its developers can have both great and devastating effects. VR development is a time consuming and complex process. Any lapses on that front can be costly and lead to a bad taste for the users. That is why it necessitates the use of data to allow its developers to make data backed decisions.
Virtual Reality is fundamentally different from web or mobile content. Virtual Reality offers more user interaction than any other form of content. While using VR content user is cut off from the real world. In such a case users’ spatial information becomes lot more important in understanding his behaviour. Hence VR gives us an opportunity to collect unprecedented level of data to measure user behaviour. Read More